More Than Just Selling Tickets
Running a successful event is no longer just about putting tickets online and hoping they sell.
Promoters need to manage events, understand ticket sales, communicate with customers, build an audience and bring those customers back for future events.
Trends is being built around that entire journey.
Whether you're running a 200-capacity club night, a weekly brunch, a concert series or a multi-thousand-capacity festival, Trends gives organisers one place to manage ticketing and build a long-term audience around their events.
Sell Tickets Directly Through Trends
Create your event, add your ticket types, set capacities and pricing, and start selling.
Organisers can monitor bookings and ticket sales from their dashboard rather than relying on disconnected systems.
For promoters running multiple dates, cities or brands, having everything together makes it much easier to understand what is actually happening across the business.
Your Customers Should Become Your Audience
One of the biggest opportunities for an event promoter is what happens after somebody buys a ticket.
Instead of constantly starting from zero for every event, Trends is designed to help organisers build an audience around their brand.
Customers can follow brands they enjoy, helping organisers create a growing community of people interested in their future events.
That means today's ticket buyer can become tomorrow's repeat customer.
Build Your Customer Database
Every successful event should make the next event easier to sell.
Trends helps organisers manage customer and attendee information so they can better understand the audiences attending their events.
For promoters running recurring events, festivals or multiple brands, this becomes increasingly valuable as the business grows.
Your ticketing platform shouldn't simply process transactions. It should help you build the foundations for future sales.
Reach Your Audience With Mail-outs
Trends includes marketing tools designed to help organisers communicate with their audience.
Create mail-outs promoting upcoming events, ticket releases, announcements and last-chance campaigns without constantly exporting customer lists between different platforms.
Campaign reporting can also help organisers understand engagement and how marketing activity contributes to ticket sales.
WhatsApp Campaigns
For organisers who want another way to reach their audience, Trends is developing WhatsApp campaign tools alongside its wider marketing system.
This gives promoters the opportunity to build multi-channel campaigns around major ticket releases, event updates and future events.
Availability and allowances can depend on the organiser's Trends plan.
Create a Home for Your Event Brand
Promoters often build recognition around a particular event concept rather than just an individual date.
Trends Brand Pages are designed to give those brands their own presence.
Customers can discover the brand, view upcoming events and follow it for future updates.
For festivals, club brands, promoters and recurring experiences, this helps turn individual events into recognisable entertainment brands.
Built for Festivals and Large Events
Festivals have different requirements from a single event.
There may be multiple ticket releases, thousands of attendees, several ticket categories and a large amount of customer communication before the event.
Trends can bring ticketing, attendee information, reporting and marketing into one organiser environment.
Promoters can monitor performance and use the data generated by the event to support future campaigns.
Understand What's Actually Selling
Promoters shouldn't have to guess whether an event is performing.
Trends provides sales information and reporting that helps organisers understand ticket performance and revenue.
This becomes particularly useful when managing multiple events because organisers can identify which events, locations and ticket types are performing strongest.
Better information allows promoters to make better decisions about marketing spend, ticket pricing and future events.
Keep Your Events Connected
A growing promoter can quickly end up using one platform for tickets, another for email marketing, another for customer information and several spreadsheets for reporting.
Trends is designed to bring more of that workflow together.
Ticketing. Customers. Followers. Marketing. Brand Pages. Reporting.
One organiser account. One growing audience.
Built for the Next Generation of Event Organisers
Trends is continuing to develop new tools for promoters, including further automation and AI-powered marketing features.
The aim is simple:
Help organisers spend less time managing disconnected software and more time creating, marketing and growing great events.
Whether you're launching your first event or operating festivals and events across multiple cities, Trends is being built to grow alongside your business.
Start Building Your Audience With Trends
Your next event shouldn't only generate ticket revenue.
It should generate customers, followers, data and momentum for the event after that.
Create your organiser account, publish your events and start building your audience with Trends