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This one should be more SEO-focused and attract organisers who are searching for help selling tickets. It can then naturally introduce Trends as the platform that brings ticketing and marketing together.
What the article should cover
1. Start marketing before tickets go live
Build anticipation, collect sign-ups and create a waiting list rather than announcing an event to a cold audience.
2. Create an event page that converts
Strong title, clear description, quality images/video, date/location information, FAQs and a simple checkout process.
3. Use short-form video
Instagram Reels and TikTok showing previous events, crowd reactions, DJs/artists, venues and the overall experience.
4. Build your email database
Don't depend entirely on social algorithms. Capture customer details and use previous attendees to help launch future events.
5. Use WhatsApp & SMS
Great for launches, early access, final tickets and important event updates.
6. Run paid social advertising
Use Meta/TikTok campaigns to reach new customers while retargeting people who have already interacted with the brand.
7. Use social proof
Show packed venues, customer reviews, sold-out events, videos and real reactions.
8. Create urgency
Early Bird → First Release → General Release → Final Tickets.
9. Market by location and interest
Promote Manchester events to Manchester customers, R&B events to R&B audiences, country events to country audiences, etc.
10. Don't stop marketing when the event finishes
This is where it connects back to Trends:
Event → Customer Data → Follow Up → Next Event → Repeat Customer